In addition to salaries, you’ll also need to budget for tools, software, and ongoing education. If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO. While this option is the least expensive in direct costs, it requires significant time to study through free online resources like blogs, videos, and courses, plus a lot of trial and error. The costs here are more about time and potentially some frustration as you navigate the learning curve. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site.

What Is an SEO Strategy?

PPC, or Pay-Per-Click, is a type of digital marketing where advertisers bid on specific keywords they want their ads to show up for in search results. When someone searches for those keywords, the ads appear at the top of the results page and if clicked on the advertisers pay-per-click. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Long tail keywords are easier to rank for and they send you highly qualified visitors from search engines. Your LinkedIn profile, business page, or post should be among the top three results in the search to get significant traffic.

Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks. What’s more, very few users click on any result links lower than the second place.

Include your main keyword:

• Whether you’re implementing new SEO techniques or investing in SEO to boost your site’s organic traffic, you need to keep a few important SEO metrics in mind.
• Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages.
• Backlinks are like “word of mouth” for the web—the more people who talk about you, the more likely you are to be discovered.
• The higher your pages appear in search results, the greater the chance they are discovered and clicked on.

So as you go through your list of keywords, keep an eye out for terms that have a high CPC value. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). Either way, you’ll get an idea of how hard (or easy) each keyword is to rank for.

SEO is a long-term strategy, and results typically take time to manifest. Also include multimedia elements like images, videos, and infographics to enhance the content’s appeal. Research thoroughly to ensure factual accuracy and build authority. Make sure to update and repurpose older content to keep it fresh and relevant. A systematic approach that works with current search engine algorithms makes SEO practices work better.

In these cases, organic results are often pushed further down the page. BHS Links SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword. PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs.

From your website’s sidebar to footer to search bar on your site, navigation on your website is extremely important. Let’s briefly talk about each one of them so you can better understand those steps. Download our free guide to discover the holistic approach that results in effective social selling. Are you trying to promote your business on LinkedIn but don’t see any results? Read our guide to learn everything you need to know about SEO to get noticed on LinkedIn. Let’s start with some stats that prove SEO is still a robust marketing channel.